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Edison, NJ (June 2nd, 2023) - Athletifreak, the luxury lifestyle brand representing a freakish passion for movement, has announced the opening of its second brick-and-mortar store at the Menlo Park Mall in Edison, NJ. The new location is set to open its doors on June 2nd, 2023.

Following the success of their first store, Brick One, which opened at Bridgewater Commons in November 2022, Athletifreak is excited to expand their physical footprint and bring their unique and inspiring brand to even more customers. The Menlo Park Mall location will offer customers the same high-quality and thoughtfully designed apparel, accessories, and gear that Athletifreak is known for, along with a variety of in-store experiences and events.

"We're fired up about opening Brick Two, our second brick-and-mortar store at the Menlo Park Mall," said Mo and Noor Wadhwani, founders of Athletifreak. "There's been so much love from everyone that has discovered the brand and community at our first store in the Bridgewater Commons. As a community based brand, our brick-and-mortar spaces aren't intended to be purely retail spaces. They are a gateway for guests to discover, engage, and become part of the AF Fam.  Brick by brick we build, and we're excited to bring the Athletifreak brand and our Wicked AF energy to Menlo for an immersive, energetic, and inspiring experience."

The Menlo Park Mall location will feature a range of Athletifreak's signature products, including their exclusive AF Capsule Collection, which is a limited edition release on the 15th of every month. The store showcases Athletifreak's distinctive style, which combines comfort, functionality, and fashion to empower individuals to express their love for movement and sports.

In addition to providing a handpicked range of products, the Menlo Park Mall location strives to serve as a center for fitness and wellness enthusiasts in the local community. The store organizes frequent community gatherings and workout sessions that emphasize different aspects of health and wellness. These events furnish patrons with a chance to network with kindred spirits, gain knowledge from professionals in the industry, and deepen their ardor for physical activity.

Athletifreak's second brick-and-mortar store is set to open in Menlo Park Mall in June 2023. Customers can stay up-to-date on the latest news and events by following Athletifreak on social media @athletifreak or visiting their website at

About Athletifreak 

Athletifreak is a luxury lifestyle and fitness apparel brand focused on building a strong community with a freakish passion for movement. AF takes a unique approach by going beyond exceptional quality and innovative fabrics to inspire a positive lifestyle. Headquartered in New Jersey and founded in 2021 by husband-wife duo, Mo & Noor, Athletifreak was built on the premise that the love for sport transcends boundaries and disciplines. For more information, visit or follow company news on Instagram via @athletifreak.

See you on June 2nd!

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