Collection: New Arrivals Men

The All Star Jacket is the epitome of modern luxury, crafted for those who demand sophistication in every detail. Designed in a rich latte hue, this jacket exudes understated elegance with its refined minimalist aesthetic and subtle embroidered accents. Ribbed cuffs, hem, and collar ensure a flawless tailored fit, while the sleek front pockets add seamless functionality. Perfectly balancing comfort and style, the All Star Jacket is a timeless statement piece for those who appreciate effortless refinement.

The All Star Jacket is the epitome of modern luxury, crafted for those who demand sophistication in every detail. Designed in a rich latte hue, this jacket exudes understated elegance with its refined minimalist aesthetic and subtle embroidered accents. Ribbed cuffs, hem, and collar ensure a flawless tailored fit, while the sleek front pockets add seamless functionality. Perfectly balancing comfort and style, the All Star Jacket is a timeless statement piece for those who appreciate effortless refinement.

The SPORTIV Oversized Tee is your everyday essential that blends structure with ease. Crafted from a soft yet durable cotton blend, it holds its shape through every lift, stretch, and off-duty moment. With a relaxed drape, dropped shoulders, and clean detailing, this tee brings a sharp edge to casual style — easy, breathable, and made to last.Part of our limited-edition capsule, this release carries the mantra that defines our mindset:all in. always. get after it.A statement for those who move with purpose, live with intent, and show up fully — every day.

The [ULTRALUX] Signature Hoodies are a classic hoodie for men & women meticulously crafted in our premium velour finish heavy-weight fabric. The adjustable drawcord hood features an elevated Athletifreak signature insignia while the left sleeve is accented with a silicon patch. Timeless kangaroo pockets and rib knit trims make it a go-to classic hoodie.Pair it your favorite active gear pre and post workout or with your favorite Off-line Sweats.

Unleash Hoodie 3.0 : The Evolution of Comfort Athlux Royalty. Crafted from [ULTRALUX] fabric, it's the epitome of luxury and performance. Unparalleled softness within, sleek exterior. Iconic hood lettering in elevated embroidery and raised chest detailing - a testament to your relentless pursuit of excellence. Own the zone. Recover in style. #getyourfreakon

Unleash Hoodie 3.0 : The Evolution of Comfort Athlux Royalty. Crafted from [ULTRALUX] fabric, it's the epitome of luxury and performance. Unparalleled softness within, sleek exterior. Iconic hood lettering in elevated embroidery and raised chest detailing - a testament to your relentless pursuit of excellence. Own the zone. Recover in style. #getyourfreakon

Unleash Hoodie 3.0 : The Evolution of Comfort Athlux Royalty. Crafted from [ULTRALUX] fabric, it's the epitome of luxury and performance. Unparalleled softness within, sleek exterior. Iconic hood lettering in elevated embroidery and raised chest detailing - a testament to your relentless pursuit of excellence. Own the zone. Recover in style. #getyourfreakon

Limited Edition For those who give AF.The ones who care when it’s easier not to.Who move with intent—even in recovery.Who know comfort hits different when it’s earned. For Those Who Give AF Hoodie is crafted from [ULTRALUX] fabric, it's the epitome of luxury and performance. Unparalleled softness within, sleek exterior. Iconic hood lettering in elevated embroidery and raised chest detailing - a testament to your relentless pursuit of excellence. ___________________ The [AF]VERSARY Capsule Five years of building, evolving, and redefining what movement and mindset look like. The FTWGAF Hoodie marks a milestone—not just for the brand, but for the community behind it. This limited-edition, online-exclusive release celebrates the ones who’ve been part of the journey. Built to commemorate where we’ve been—and everything that’s next.

Engineered for daily training with a refined edge. The Infinitech Training Tee features an athletic cut with raglan sleeves for unrestricted movement and a smooth, dialed-in fit. Crafted from innovative Infinitech fabric—sustainable fibers balancing softness, stretch, and durability—built to hold its shape through real work. Finished with a clean ATHLETIFREAK chest print for a bold, minimal statement in motion and off-duty.

The Signature Crewneck is the embodiment of understated luxury and unmatched comfort. Crafted to perfection, it features a sleek silhouette and a refined design that transitions seamlessly from casual elegance to elevated relaxation. With a velvety touch and an exquisite fit, this crewneck offers more than just style—it offers an experience. Whether you're unwinding at home or stepping out with effortless poise, the Signature Crewneck complements your lifestyle with sophistication and comfort.

LIMITED EDITIONChannel your inner MVP with this classic, varsity-style letterman jacket that seamlessly blends timeless collegiate heritage with a modern athletic edge. Featuring a bold color block design, it pairs a sleek black body with contrasting stone sleeves for an effortlessly sharp look. The standout details are all in the embroidery: an inspiring "greatness lies within" script across the right chest, balanced by a fierce, winged "AF" athletic crest on the left. Finished with traditional striped ribbing and a retro snap front, this jacket is the perfect heavyweight layering piece to elevate your casual uniform.

Limited EditionThis is the perfect fit for your hybrid lifestyle as you move from work to play to perform. Ultra lightweight with a U-hemline and refined aesthetic detailing, it promises maximum comfort, functionality and class with just the right touch of edge. MADE WITH RECYCLED POLYESTER & ORGANIC COTTON. Our premium sustainable [HYBRID] fabric is a blend of Organic Cotton and Recycled Polyester. Recycled polyester saves natural resources and reduces the amount of waste.

Limited EditionThis is the perfect fit for your hybrid lifestyle as you move from work to play to perform. Ultra lightweight with a U-hemline and refined aesthetic detailing, it promises maximum comfort, functionality and class with just the right touch of edge. MADE WITH RECYCLED POLYESTER & ORGANIC COTTON. Our premium sustainable [HYBRID] fabric is a blend of Organic Cotton and Recycled Polyester. Recycled polyester saves natural resources and reduces the amount of waste.