ZENITH | ABOUT – Athletifreak

BORN FROM A FREAKISH PASSION FOR MOVEMENT

ATHLETIFREAK started the way most meaningful things do—out of necessity.

Out of early mornings, long days, and the discipline it takes to keep choosing movement when comfort would be easier.

Founded in 2021 in Basking Ridge, New Jersey by husband-and-wife duo Mo & Noor, the brand grew from our own lives in motion—training, working, building, failing, repeating. We weren’t chasing a category. We were building what we couldn’t find: pieces that could move through every part of the day without asking you to dial it down or blend in.

Movement, to us, isn’t just physical. It’s a mindset. It’s how you show up when no one’s watching. How you commit when there’s no applause. The clothes matter only because they support the work—obsessive attention to fabric, fit, and function, designed to hold up to real life, not highlight reels.

DRIVEN BY PURPOSE. DESIGNED FOR THOSE WHO GIVE AF.

life is the inspiration

ATHLETIFREAK isn’t just worn—it’s lived.By those who commit. By those who earn it.By those who give AF.

DISCOVER

OUR STORY

One hoodie. One dream. and Two people crazy enough to believe in it.

Circa 2015 - Austin, TX

4am on a summer morning, with 8 weeks to go for his first IRONMAN event, Mo was reflecting on being referred to as a ‘Freak’. For an Indian-American corporate leader with an average build and no prior endurance training, a 140.6 mile race [for fun] was considered absurd and impossible.

Thriving in the comfort of discomfort in pursuit of achieving a feat beyond his current capacity was considered ‘Freakish’. 6 years and thousands of miles stronger, he continues to ignite from the designation - and thus the energy behind Athletifreak.

Noor - the creative force fueling the brand, shares the same wicked drive albeit in a different arena. She is a multi-hyphenate design aficionado, a dynamic thinker and a successful entrepreneur. With an innate eye for detail and obsession for quality, she continuously challenges the status quo and strives for excellence.

Harnessing the power of diversity and born from that freakish passion for movement, Mo and wife, Noor - gave life to the vision of Athletifreak. Together they raise 2 Athletifreaks, are positivity junkies, and spiritual gangsters - always seizing the moment to Ignite, Unleash, and Inspire.

It’s not a hobby - it’s a Mentality.

Mo + Noor Wadhwani