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Designed for those that Lead by Example. The [MAESTRO] Performance Cap is a feather-light, technical 5-panel cap embodying the attributes of your journey to discover & reflect the Greatness Within. Optimized ventilation holes and reflective accents in upward arrows are a constant reminder to Rise Up. Additional reflective details on front logo and visor complete the elevated look along with an adjustable closure for that perfect fit.

Designed for those that Lead by Example. The [MAESTRO] Performance Cap is a feather-light, technical 5-panel cap embodying the attributes of your journey to discover & reflect the Greatness Within. Optimized ventilation holes and reflective accents in upward arrows are a constant reminder to Rise Up. Additional reflective details on front logo and visor complete the elevated look along with an adjustable closure for that perfect fit.

Performance Crew Sock

Performance Crew Sock

Designed for convenience and style, meet the must-have accessory for all Athletifreak enthusiasts - The [HANG TIGHT] Keychain. Say goodbye to fumbling around for your keys in your bag or pocket. With the Hang Tight Keychain, your keys are easily accessible and securely hanging from your wrist or backpack. With its eye-catching design featuring contrast embossed lettering, carabiner closure for optimal functionality, and a wristlet strap engineered in premium silicon, it checks all the boxes of form, fit and functionality.

We are COMMITTED AF! You’re either in, or you’re out. Committed to our relentless pursuit for improvement. Not here to ‘blend’ in; We are built to stand out; Committed to RISE UP - 3D Embossed lettering, ultra tough silicone band, and a smooth finish to represent your Commitment to the grind. Material: Silicone Dimensions: 8in/202mm circumference. Standard size suitable for most adult wrists.

Elevate your athletic game with the [SHUFFLE] Duffel, a versatile and stylish companion designed to keep up with your dynamic lifestyle.  The [SHUFFLE] Duffel strikes the perfect balance between spaciousness and portability - tailor-made to accommodate all your essentials without sacrificing convenience. 

Stay warm, stay fast. The Velocity Gloves deliver breathable insulation that wicks moisture and keeps your hands comfortable on cold-weather runs. Built with advanced fibers for added loft and durability, they resist static and pilling for long-lasting performance. Touchscreen-compatible fingertips let you use your phone without exposing your hands to the cold, while anti-slip silicone on the palms provides confident grip on your phone, handlebars, or gear. Wear them alone for everyday running, biking, or driving, or layer them under heavier gloves when temperatures drop. A sleek, unisex fit makes the Velocity Gloves a versatile essential for fall and early-winter training.

Keep your head in the game with the ultra chic [CLASSIC] Ribbed Beanie. A cold weather staple designed in a classic cuffed style and an elevated tonal embossed logo. It’s everything you’ve [BEANIE] waiting for this season ;) Complete the look with your favorite [ULTRALUX] Hoodie!

Unleash Hoodie 3.0 : The Evolution of Comfort Athlux Royalty. Crafted from [ULTRALUX] fabric, it's the epitome of luxury and performance. Unparalleled softness within, sleek exterior. Iconic hood lettering in elevated embroidery and raised chest detailing - a testament to your relentless pursuit of excellence. Own the zone. Recover in style. #getyourfreakon

Unleash Hoodie 3.0 : The Evolution of Comfort Athlux Royalty. Crafted from [ULTRALUX] fabric, it's the epitome of luxury and performance. Unparalleled softness within, sleek exterior. Iconic hood lettering in elevated embroidery and raised chest detailing - a testament to your relentless pursuit of excellence. Own the zone. Recover in style. #getyourfreakon

AF Trucker is classic with a Chino Twill front face and premium micro mesh body. It will move with you and keep your grind alive even during your recovery days.

Greatness Lies Within Hat will move with you and keep your grind alive even during your recovery days.

AF Trucker is classic with a Chino Twill front face and premium micro mesh body. It will move with you and keep your grind alive even during your recovery days.

Limited Edition For those who give AF.The ones who care when it’s easier not to.Who move with intent—even in recovery.Who know comfort hits different when it’s earned. For Those Who Give AF Hoodie is crafted from [ULTRALUX] fabric, it's the epitome of luxury and performance. Unparalleled softness within, sleek exterior. Iconic hood lettering in elevated embroidery and raised chest detailing - a testament to your relentless pursuit of excellence. ___________________ The [AF]VERSARY Capsule Five years of building, evolving, and redefining what movement and mindset look like. The FTWGAF Hoodie marks a milestone—not just for the brand, but for the community behind it. This limited-edition, online-exclusive release celebrates the ones who’ve been part of the journey. Built to commemorate where we’ve been—and everything that’s next.