Collection: Find Your Look

Streamlined, athletic, and unmistakably sharp. The CORE Elite Training Jacket pairs a high-collar silhouette with bold ATHLETIFREAK detailing for presence without excess. Engineered to flex with every rep, stride, and stretch — built for training, finished for the street

The Always-On Tee is EVERYTHING you need in a lifestyle Tee. It moves with you exactly how you need it to with all the elevated essentials of ‘Style x Comfort x Functionality’. Wear with #EarnedPride. Fit - True to size

Introducing the Men's [CORE] Thrive Joggers, the epitome of athletic fashion fused with unparalleled comfort. Designed specifically for the modern man on the move, these joggers will elevate your style while keeping you feeling at the top of your game. Featuring a modern and versatile silhouette, these joggers offer a tapered fit that effortlessly blends style and functionality. The streamlined design enhances your physique while allowing for unrestricted movement. The elasticized waistband with an adjustable drawstring ensures a personalized fit that stays in place during your most intense workouts or casual strolls. Designed with practicality in mind, the Men's [CORE] Thrive Joggers boast multiple functional pockets. You'll find spacious side pockets for storing your essentials, such as your phone, wallet, or keys. The back pocket adds an extra layer of convenience, providing secure storage options for your valuables. No more worries about where to keep your belongings while you're on the go.

The Always-On AF Tee is everything you need in a lifestyle Tee. It moves with you exactly how you need it to with all the elevated essentials of ‘Style x Comfort x Functionality’. Embrace simplicity with a minimalist front, then turn heads with a bold 'AF' proclamation on the back – a tee that speaks volumes in style.

Featherlight shell. Locked-in liner. Zero distractions. The [CORE] Training Shorts 4" pair an ultra-light outer short with a butter-soft built-in [CORE] liner that delivers medium compression, targeted ventilation, 4-way stretch, and reliable moisture control. Built to move with purpose across every discipline — lifts, runs, circuits, and all-out effort.

Unleash Hoodie 3.0 : The Evolution of Comfort Athlux Royalty. Crafted from [ULTRALUX] fabric, it's the epitome of luxury and performance. Unparalleled softness within, sleek exterior. Iconic hood lettering in elevated embroidery and raised chest detailing - a testament to your relentless pursuit of excellence. Own the zone. Recover in style. #getyourfreakon

Performance Crew Sock

Featherlight shell. Locked-in liner. Zero distractions. The [CORE] 4" Training Shorts pair an ultra-light outer short with a butter-soft built-in [CORE] liner that delivers medium compression, targeted ventilation, 4-way stretch, and reliable moisture control. Built to move with purpose across every discipline — lifts, runs, circuits, and all-out effort.

This is the perfect fit for your hybrid lifestyle as you move from work to play to perform. Ultra lightweight with a U-hemline and refined aesthetic detailing, it promises maximum comfort, functionality and class with just the right touch of edge. MADE WITH RECYCLED POLYESTER & ORGANIC COTTON. Our premium sustainable [HYBRID] fabric is a blend of Organic Cotton and Recycled Polyester. Recycled polyester saves natural resources and reduces the amount of waste. Alex is 5’9 and is wearing size M.

Designed for those that Lead by Example. The [MAESTRO] Performance Cap is a feather-light, technical 5-panel cap embodying the attributes of your journey to discover & reflect the Greatness Within. Optimized ventilation holes and reflective accents in upward arrows are a constant reminder to Rise Up. Additional reflective details on front logo and visor complete the elevated look along with an adjustable closure for that perfect fit.

Iconic trucker silhouette with an unapologetic edge. The [GIVE AF] Trucker Hat features a structured five-panel crown, breathable mesh back panels, and an adjustable snap closure for a custom fit. Perfect for layering over any look—from gym sessions to weekend errands. Pairs effortlessly with your activewear rotation.

Streamlined, athletic, and unmistakably sharp. The CORE Elite Training Jacket pairs a high-collar silhouette with bold ATHLETIFREAK detailing for presence without excess. Engineered to flex with every rep, stride, and stretch — built for training, finished for the street.

Introducing the Men's [CORE] Thrive Joggers, the epitome of athletic fashion fused with unparalleled comfort. Designed specifically for the modern man on the move, these joggers will elevate your style while keeping you feeling at the top of your game. Featuring a modern and versatile silhouette, these joggers offer a tapered fit that effortlessly blends style and functionality. The streamlined design enhances your physique while allowing for unrestricted movement. The elasticized waistband with an adjustable drawstring ensures a personalized fit that stays in place during your most intense workouts or casual strolls. Designed with practicality in mind, the Men's [CORE] Thrive Joggers boast multiple functional pockets. You'll find spacious side pockets for storing your essentials, such as your phone, wallet, or keys. The back pocket adds an extra layer of convenience, providing secure storage options for your valuables. No more worries about where to keep your belongings while you're on the go.

This is the perfect fit for your hybrid lifestyle as you move from work to play to perform. Ultra lightweight with a U-hemline and refined aesthetic detailing, it promises maximum comfort, functionality and class with just the right touch of edge. MADE WITH RECYCLED POLYESTER & ORGANIC COTTON. Our premium sustainable [HYBRID] fabric is a blend of Organic Cotton and Recycled Polyester. Recycled polyester saves natural resources and reduces the amount of waste. Alex is 5’9 and is wearing size M.